With blockchain technology hitting the mainstream with force, more and more entrepreneurs are viewing crypto and ledger technology as a valuable and trendy angle on their visions. It’s true that blockchain technology solves previously intractable problems for in many domains, and things are now possible that were not in the past. At the same time when blockchain is used as a hammer, everything starts to look like a nail. This mis-application of the technology is further fed by the current white-hot ICO market, where it seems almost anyone with an idea and a white paper can raise tens of millions. It benefits founders, potential investors and the general public to understand what it means to apply blockchain technology to a business problem. The list of potential impacts is long and includes some critical disadvantages, including a possible need to fundamentally change the means of monetizing a business. This talk will look at what makes a business concept a good or bad fit for blockchains, tokenizing, funding via ICO and decentralization. Is your favourite ICO even suited for this technology?
